Privacy Policy
Optical Media
Effective Date: 2026-07-14
Optical Media (“Company,” “we,” “us,” or “our”), based in Indianapolis, Indiana, provides web design, search engine optimization (SEO), paid advertising management, and social media marketing and management services (the “Services”). This Privacy Policy explains how we collect, use, disclose, and protect information when you visit our website at https://optical-media.com (the “Site”) or otherwise interact with us as a client, prospective client, or website visitor.
By using the Site or our Services, you agree to the practices described in this Privacy Policy. If you do not agree, please do not use the Site or our Services.
1. Information We Collect
We collect two general categories of information: information you provide to us directly, and information collected automatically when you use the Site.
a. Information You Provide Directly
When you fill out a contact or quote request form, sign up for a newsletter, engage us for Services, or otherwise communicate with us, we may collect:
- Name
- Email address
- Phone number (if provided)
- Company or business name
- Billing, invoicing, and order details related to Services purchased
- Email address, if you subscribe to our newsletter
- Any other information you choose to include in messages, forms, or account setup
We do not directly process or store full payment card numbers. Payment transactions are handled by third-party payment processors, who have their own privacy policies governing the information they collect.
b. Information Collected Automatically
When you visit the Site, we and our analytics and advertising partners may automatically collect certain information through cookies, pixels, and similar tracking technologies, including:
- IP address and approximate geographic location
- Browser type, device type, and operating system
- Pages viewed, time spent on pages, referring/exit pages, and click activity
- Date and time of visits
- Aggregate or anonymized usage and analytics data
2. How We Use Your Information
We use the information we collect for purposes including:
- Providing, operating, and improving our web design, SEO, paid advertising, and social media services
- Responding to inquiries and providing customer support
- Processing orders, invoices, and payments for Services
- Sending administrative communications, service updates, and (with consent, where required) marketing communications
- Analyzing Site traffic and user behavior to improve performance and content
- Detecting, investigating, and preventing fraud, abuse, or security incidents
- Complying with legal obligations
3. Cookies and Tracking Technologies
The Site uses cookies and similar technologies (such as web beacons and analytics tags) to recognize your browser, remember preferences, and gather usage analytics. This may include tools such as Google Analytics and advertising platform pixels (e.g., Meta, Google Ads) used to measure and manage paid advertising campaigns on behalf of clients and for our own marketing.
Most browsers allow you to block or delete cookies through their settings. Disabling cookies may affect certain features of the Site.
4. How We Share Information
We do not sell your personal information for money. We may share information in the following circumstances:
- Service providers: with vendors who perform services on our behalf, such as hosting, analytics, email delivery, advertising platforms, and payment processing
- Business transfers: in connection with a merger, acquisition, financing, or sale of assets
- Legal compliance: when required by law, subpoena, or other legal process, or to protect our rights, property, or safety, or that of others
- With your consent: for any other purpose disclosed to you at the time information is collected
5. Data Retention
We retain personal information for as long as necessary to provide the Services, maintain business records, comply with legal and tax obligations, and resolve disputes. When information is no longer needed for these purposes, we take reasonable steps to delete or anonymize it.
6. Your California Privacy Rights (CCPA/CPRA)
If you are a California resident, the California Consumer Privacy Act, as amended by the California Privacy Rights Act (“CCPA”), gives you certain rights regarding your personal information, including the right to:
- Know what personal information we have collected, used, disclosed, or sold about you
- Request deletion of personal information we have collected from you, subject to certain exceptions
- Correct inaccurate personal information
- Opt out of the sale or sharing of personal information (we do not currently sell personal information as defined by the CCPA)
- Non-discrimination for exercising your privacy rights
To exercise any of these rights, contact us at Jfarrior@optical-media.com. We may need to verify your identity before fulfilling your request. You may also designate an authorized agent to submit a request on your behalf, subject to verification.
7. Data Security
We use commercially reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, use, alteration, or disclosure. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.
8. Third-Party Links and Services
The Site and our Services may include links to third-party websites, advertising platforms, and social media services that we do not control. This Privacy Policy does not apply to those third parties, and we encourage you to review their privacy policies before providing information to them.
9. Children’s Privacy
The Site and Services are intended for businesses and individuals age 18 and older. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected information from a child, please contact us so we can delete it.
10. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. The updated version will be indicated by a revised “Effective Date” at the top of this page. We encourage you to review this Privacy Policy periodically.
11. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:
Optical Media
Email: Jfarrior@optical-media.com
Phone: (+1) 317-445-3000
Website: https://optical-media.com
Location: Indianapolis, Indiana